The hottest zego packaging boldly changes the alle

Zego packaging boldly changes the location of allergen 2.2 ignition source QR code

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core tip: QR code is a kind of two-dimensional bar code. QR code comes from the abbreviation of "quick response", that is, the meaning of rapid response, which originates from the inventor's hope that QR code can make its content decoded quickly. QR code can store more information than ordinary bar code, and it does not need to be aligned with the scanner in a straight line when scanning like ordinary bar code

[China Packaging News] QR code is a kind of two-dimensional bar code. QR code comes from the abbreviation of quick response in English, which means rapid response. It comes from the inventor's hope that QR code can make its content decoded quickly. QR code can store more information than ordinary bar code, and it does not need to be aligned with the scanner in a straight line when scanning like ordinary bar code

recently, zego printed a new QR code on the top of the product package. TONGDI oil tank 1 mainly precipitates iron filings and decodes the main ingredients of its product to realize its brand value. The front end of the new packaging design has a QR code that can quickly decode allergens, which is the center of its brand assets. At the same time, there are NFC shelf cards in retail

zego's QR code can enable customers to better control their food safety, said Colin Kavanagh, the company's co-founder. For example, if you know that compared with the 20ppm content range allowed by the food and drug administration, a gluten free product has a gluten content of less than 0.0005%, then people who are very sensitive to gluten can make a safer choice, This is more important for those who are allergic to peanuts or dairy products, because these can lead to fatal anaphylactic shock

by scanning this QR code, consumers can log in to the specific page, and users can learn about the nine food allergens from the single specific test level to the batch test level. Kavanagh said: This is not just a cute QR code, but a system fully integrated with technology, which can create conversational packaging and market materials

sunflower shaped QR code is a good design idea, but it is a technical challenge, because circular QR code has had problems before. Zego's technical team at brandxmobile proposed a good circular QR code design, which is very convenient to scan

consider applying NFC technology to packaging

Kavanagh admitted that they initially considered near-field communication technology (NFC), and we encountered two problems. She explained that it was too expensive to apply it to packaging. It will be more economical if it is applied to box packaging, but in this case, people must understand that the box should be removed from the box before recycling. Unfortunately, most people don't realize that they either use it or remove it

zego replaced NFC technology in another way: it provided the first batch of shelf cards for stores with NFC chips embedded in the back. Android users can click the app, and then the page immediately jumps to the page where allergen related work has been published in the test results of macromolecules (2017, 50 (5): 1892 – 1901), a top journal in the high molecular field. At the same time, customers can also get more information about raw materials from it

for customers with Android devices, it is a very interesting experience to know the product allergen information by clicking. Kavanagh explained that the application will eventually be synchronized with apple, but at present, apple VI can only use NFC technology for payment

zege also changed the packaging supplier, because it encountered difficulties in color consistency. The changed packaging supplier can change the source of packaging bags for us, and will also vigorously cooperate with suppliers in China to find suitable packaging with good product sealing. Kavanagh said that although she admitted that she preferred American suppliers