The triple realm of new tactics promotion of wallpaper enterprises f many wallpaper enterprises are crying out at a loss and "fighting to the end" in the Red Sea market. The sales volume seems to have increased, but the total profit has not increased; Brand awareness may increase due to low price promotions, but brand reputation is discounted due to low prices, and the gain is not worth the loss
in major home shopping malls or distribution stores, traditional promotional slogans such as discounts, gifts, special prices, cash back and so on have been flooded, which not only lose their appeal to consumers, but also the merchants themselves can't raise confidence
for wallpaper enterprises in the "cold market", promotion is "it's not easy to say I love you", but "I have to love you". Many wallpaper enterprises are losing money and crying out in the Red Sea market. The sales volume seems to have increased, but the total profit has not increased; Brand awareness may increase due to low price promotions, but brand reputation is discounted due to low prices, and the gain is not worth the loss
there is a dialogue in the movie hero: "there are three levels of the sword: first, there is a sword in the hand and there is a sword in the heart; second, there is no sword in the hand and there is a sword in the heart; third, there is no sword in the hand and there is no sword in the heart." Promotion also has three levels of realm: "first, tactics have promotion, strategy also has promotion; second, tactics have no promotion, strategy has promotion; third, tactics have no promotion, strategy has no promotion."
in the form of terminal competition, there should be promotions
promotions that people usually pay attention to are linked to sales, and they speak by numbers. In terms of strategy, there should also be such a link as promotion. Because there is no profit without sales, everything else has become empty talk, which is what marketers often say, "no promotion, no sales". More price wars and gift wars are carried out at this level, "after you sing, I will appear on the stage", both of which are "changing soup without changing medicine"
as the homogenization of products becomes more and more serious, lingering in this realm for a long time will lead to "promoting but not selling", which forces the marketing method mode of wallpaper enterprises to a higher realm
in the form of competition, it can't be seen as promotion
promotion in this realm takes into account sales and profits at the strategic level, and is "doing good things for the sake of reputation", such as public welfare undertakings, event marketing, crisis public relations, etc. Events such as "a paint boss of a brand in Beijing drinks paint in public" are typical, which makes these enterprises unconsciously get rid of their competitors. They took advantage of the geometric progression of word-of-mouth marketing, which was unconventional and made it more difficult for rivals to imitate, because they deeply knew: "although you may not be the direct consumer of the brand now, you will become its consumer in the future."
now the dissemination of information is speeding up, and the cycle of applying theory to practice is shortened. Therefore, with the continuous excavation of the perspective of event innovation, all enterprises "Eight Immortals cross the sea and show their magic powers", all running on different roads. "In fact, there is no road on the ground. When more people walk, it becomes a road", which leads to the third level of realm
sales promotion cannot be seen in tactics and strategies.
this kind of promotion in the realm has been the refinement of corporate philosophy and the embodiment of corporate responsibility. Enterprises in this realm, what they do, make you feel from your heart that they are not doing business, but doing business for the society. The most representative event is that Bill Gates retreated to the second tier and donated all his $58billion to charity. Such an example, such a benchmark, the impact on Microsoft is beyond the reach of other enterprises
the three-level realm of promotion depends on the level of enterprise development and reflects the depth of enterprise marketing mode
Company Name: Beijing Topley decoration and binding materials Co., Ltd.
Contact: manager Zhao
mobile phone: 13910501657
postal code: 102451
address: North of Dongshankou village, Zhoukoudian Town, Fangshan District, Beijing